Brand audit, re-branding, graphic design and identity, Ecommerce Website design

Lucky Pet was repositioned as a ‘one-stop-shop’ brand of knowledge and expertise for dog and cat lovers. ‘Simple solutions for dogs and cats’ is the new tagline supported by a no jargon communications strategy.

A clean and bold identity was developed for Lucky Pet, utilising a simple palette of colours and graphics that feel both fun and approachable in tone. All assets work well together to form a flexible visual identity that allows Lucky Pet to boost its E-commerce business and to expand further in the future.

Completed while working at Kaliber Studio.


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