Packaging, Product range logo and identity, video titles and
style supervision
BlueAnt has been designing premium audio products since 2004 predominantly focusing on active sports audio. The launch of a new product series early 2020 needed a logo and visual identity, which places the new products within the lifestyle market.
Engaging with a younger and active audience the video and packaging needed to be modern, bold and loud. The three product colours are featured throughout all levels of visual communications, utilising a simple palette of colours and graphics that feel fun and engaging.
Completed while working at Kaliber Studio.
BLUEANT X2 from BlueAnt - Active Audio on Vimeo.
BLUEANT X1 from BlueAnt - Active Audio on Vimeo.
