Packaging, Product range logo and identity, video titles and
style supervision

BlueAnt has been designing premium audio products since 2004 predominantly focusing on active sports audio. The launch of a new product series early 2020 needed a logo and visual identity, which places the new products within the lifestyle market.

Engaging with a younger and active audience the video and packaging needed to be modern, bold and loud. The three product colours are featured throughout all levels of visual communications, utilising a simple palette of colours and graphics that feel fun and engaging.

Completed while working at Kaliber Studio.



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